Creator of The Sims Will Wright has officially left Electronic Arts to focus on his "entertainment think tank" Stupid Fun Club. EA announced that they will be principal shareholder in Stupid Fan Club, ensuring that the partnership between the powerhouse publisher and Wright lives on. Will Wright himself is the other principle partner, with each owning an equal share in the company.
"The entertainment industry is moving rapidly into an era of revolutionary change," Wright said. "Stupid Fun Club will explore new possibilities that are emerging from this sublime chaos and create new forms of entertainment on a variety of platforms."
"We believe in Will's vision for Stupid Fun Club, and we're looking forward to partnering with Will and his team long into the future," said EA CEO John Riccitiello. He also confirmed that EA would continue to work on The Sims franchise.
Stupid Fun Club will work on a variety of different mediums, not just videogames. Along with games the company will develop films, TV shows, Web sites, and interestingly enough toys.